Microentrepreneurs may be an untapped market for product design
Monday, August 12, 2013 - 20:30
in Mathematics & Economics
Designing products for the developing world can be a hit-or-miss endeavor: While there may be a dire need for products addressing problems, such as access to clean water, sanitation and electricity, designing a product that consumers will actually buy is a complicated process. More often than not, such products -- even those that are distributed at no charge -- go unused due to poor quality, unreliability or differences in cultural expectations.