Even fact will not change first impressions

Sunday, February 16, 2014 - 04:01 in Psychology & Sociology

Knowledge is power, yet new research suggests that a person's appearance alone can trump knowledge. First impressions are so powerful that they can override what we are told about people. A new study found that even when told whether a person was gay or straight, participants generally identified the person's sexual orientation based on how they looked -- even if it contradicted the facts presented to them.

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