Small start-up businesses in rural areas must hustle for loans from far-off banks

To better their survival chances, entrepreneurs and owners of small businesses in rural areas must successfully pitch their ventures to 'faraway, unknown banking officials' rather than relying on local lenders as in the past, a study shows. Instead, more individuals launching small businesses are relying on relatives, remortgaging their homes and even drawing from their pensions -- all of which are risky approaches to financing a business.

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