Real difference between how men, women choose partners
Thursday, May 1, 2014 - 17:01
in Psychology & Sociology
A hamburger that's 90 percent fat-free sounds a lot better than one with 10 percent fat. And even when the choices are the same, humans are hard-wired to prefer the more positive option. This is because of what's known as the 'framing effect,' a principle that new research has proved, applies to mate selection, too.