Why some firms are 'named and shamed' by activists: Research looks at anti-sweatshop campaigns of the 1990s
Tuesday, July 15, 2014 - 22:31
in Psychology & Sociology
A new study of the anti-sweatshop campaigns of the 1990s reveals which companies are most likely to become targets of anti-corporate activists. Researchers found that companies tended to attract the attention of labor activists if they were large, had prominent brand images, or had good corporate reputations. When combined, these factors were especially important.
