Why are consumers willing to spend more money on ethical products?
Wednesday, September 17, 2014 - 00:31
in Psychology & Sociology
What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money on fair-trade coffee, and bringing their own bags when they go shopping? According to a new study, ethical consumption is motivated by a need for consumers to turn their emotions about unethical practices into action.