Consumers may search online for 30 days, but buy close to what they found on the first day
Wednesday, September 7, 2016 - 05:31
in Mathematics & Economics
Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A new article studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search.