Targeting Practices: How Can Online Advertising Companies Be Kept from Tracking Web Surfers?

The Federal Trade Commission's (FTC) call for a "do not track" mechanism to be created to protect Web users' private information from being exploited by online advertising networks sounds good on paper, but implementing such a technology would be a thorny process. It is not because the technology is so difficult to create, but rather because most of the companies that make Web browsers are supported by or are themselves online advertising networks. [More]

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