Does Physical Appearance Matter? It Depends On Where You Live

Tuesday, December 15, 2009 - 12:42 in Psychology & Sociology

Many studies have shown, and common sense dictates, that good looks greatly benefit those who have them. Prettier people tend to have more social relationships, and reap the psychological benefits as a result. What may not be so widely known, however, is that the relevance of physical appearance varies based on geography. According to a study published in Personal Relationships, The importance of attractiveness depends on the social environment where we live. Attractiveness does matter in more socially mobile, urban areas (and from a woman's point of view actually indicates psychological well-being), but it is far less relevant in rural areas. read more

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