Individual Risk Assessments May Motivate Smokers To Quit

Despite the endless anti-smoking campaigns and serious health risks associated with tobacco use, many smokers don't give up the habit. Currently, the smoking quit rate remains discouragingly low. Smokers try to quit on average 12 to 14 times before they succeed, and every year about 41% of smokers try to quit but only 10% succeed. So what, then, is the best to way to convince smokers to stop for good? Giving them information about their individual risk of serious illness may be a good place to start, according to a paper published in the current issue of the Postgraduate Medical Journal. read more

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