Sports Star Role Models? Rubbish, Researchers Say

Thursday, April 22, 2010 - 11:20 in Psychology & Sociology

The suggestion that famous athletes serve as role models for underage fans is "rubbish," say researchers writing in Drug and Alcohol Review. The authors found that the loutish and drunken behavior of some pro athletes – routinely reported in the media – has little or no effect on the drinking habits of young people. The research team asked more than 1,000 young sportspeople at elite and amateur level and non-sportspeople to report the perceived drinking behavior of high-profile sport stars compared with their friends, and then report their own drinking behavior using the World Health Organizations Alcohol Use Disorder Identification Test. read more

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