Oxytocin - Beyond The 'Cuddle Hormone' And Into Marketing

Oxytocin, dubbed the "cuddle hormone" because of its importance in bonding ,  is best known for its role in childbirth and breastfeeding, and animal studies have shown that it may also be important in monogamous social relationships. Recently, economic research in humans implicated oxytocin in trust and empathy. Additional animal research shows that oxytocin may relieve stress and anxiety in social settings and may be more rewarding than cocaine to new mothers. read more

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