Nemo Controversy: Should We Name Every Big Storm?

Does naming every large storm something new and distinct help?When all those media companies in midtown Manhattan wanted to put on their election push and remind America global warming would only happen if they voted for the wrong guy, they were disappointed that Hurricane Sandy was not actually a hurricane any more - so they called it Superstorm Sandy.  It was good marketing.A few days ago, I got an email from the Weather Channel outlining all of their coverage for winter storm Nemo and where they would have meteorologists, etc. read more

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