You Know Your Alcohol Brand Has Arrived When It's Mentioned In Pop Music

How do you know when your brand has captured the latest wave in popular culture? When it gets mentioned a lot in popular music. Though companies are scrambling to try and get Twitter mentions and Facebook likes, they should instead be paying musical artists to be seen with their products - or at least sing about it.  Alcohol is responsible for at least 4,700 deaths per year among young people under the age of 21 in the U.S. More than 70 percent of high school students have consumed alcohol, and about 22 percent engage in heavy episodic drinking. read more

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