Thousands Of Papers Using Social Media Data For Behavior Could Be Full Of Flaws

A growing number of scholars are using social media data to write articles about both online and offline human behavior - it's cheap, it's as accurate as surveys if properly controlled, and no one ever has to leave the office. But surveys are not science for an obvious reason and yet, in recent years, studies have claimed the ability to predict everything from summer blockbusters to fluctuations in the stock market. They all get mainstream media attention despite obvious evidence of flaws in many of these studies. read more

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