Drinking among sport-playing college students is strongly influenced by peer perceptions

Monday, January 13, 2020 - 11:50 in Psychology & Sociology

Alcohol misuse among college students remains a major public health concern. Students' perceptions of how much their peers are drinking, and of peers' attitudes to alcohol, are known to be a key influence on their own alcohol use. Two distinct types of social norms that can shape students' drinking are recognized - 'injunctive' norms, namely perceptions of peers' attitudes about how much a college student should drink, and 'descriptive' norms, which are perceptions of how much their peers do drink.

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