Consumers prefer self-checkout when buying stigmatized products, study shows

Self-checkout registers have become ubiquitous in grocery stores as they provide convenience and efficiency for customers. They also offer more privacy with no human directly monitoring your purchases. A new study from the University of Illinois Urbana-Champaign looks at whether shoppers prefer self-checkout when buying potentially stigmatized items, including condoms, pregnancy tests, period products, hemorrhoid cream, and diarrhea relief.

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