Meet The 22-Year-Old Inventor Helping Marketers Read Your Mind
NeuroSpire CEO Jake Stauch Courtesy Jake StauchNeuroSpire, with Jake Stauch at the helm, has developed software that lets companies scan brains to deliver better ads--and do it on the cheap. About four years ago, Jake Stauch was in a neuroscience class at Duke, learning about an intriguing experiment. In it, subjects went through an fMRI while being shown photos of Godiva chocolates. A price accompanied the chocolates, and the subjects had to answer yes or no, would they buy this? Some of their neurons lit up like wildfire. Chances are, if Stauch was strapped into a machine, his brain would've flickered at the idea, too. Stauch, a confirmed whiz who in high school got a perfect 2400 on his SAT while fighting bronchitis, was inspired. It was an innovative technique, reaching inside buyers' skulls to see what they thought before products even hit the shelves. So he started combing through...