How Social Media May Undermine Profits
Monday, December 3, 2018 - 09:00
in Mathematics & Economics
Coke or Pepsi. Apple or PC. Prius or Tesla. For years, people have been expressing their identities through the products they buy. More recently, however, consumers have been offered a way to express themselves without actually buying anything. “Social media,” says Tuck assistant professor Lauren Grewal, “has made it easier to collect virtual products that can […]