Why ‘playing hard to get’ may actually work
Tuesday, June 9, 2020 - 12:30
in Psychology & Sociology
We tend to like people who like us—a basic human trait that psychologists have termed “reciprocity of attraction.” This principle generally works well to start relationships because it reduces the likelihood of rejection. Yet, making the chase harder also has its advantages. So which one is the better strategy? A pair of researchers from the University […]