Internet Study: Americans Too Trusting, Spanish Too Superficial And Germans Are Annoyed
Wednesday, June 13, 2012 - 10:40
in Mathematics & Economics
MELBOURNE, Australia, June 13 -- In what is being billed as the world's largest international study of online consumer behavior, involving over 36,000 users (though that sounds low - we could easily get more than 36,000 respondents to a survey today), differences between online behavior cultures were found, including the secret to success - which appears to be simplicity. The Webreep online consumer survey analyzed consumer behavior on the internet between May 2011 and May 2012. Participants were distributed across 7 regions, including France, Germany, Spain, Australia, China, and Russia. The study found Americans are the most trusting, 20% more than Europeans, Chinese (23%), and Russians (33%). read more