When You Try To Make A Good Im Often Backfires
Tuesday, May 12, 2015 - 12:00
in Psychology & Sociology
If you got a recent promotion, or a new car on Facebook, that's good news, and in the idealized vision of social media it should be shared. That is just social media marketing talking. In reality, you have probably become convinced that your hard work and success elicits positive emotions and you are probably wrong. Irene Scopelliti, George Loewenstein and Joachim Vosgerau wanted to find out why so many try to increase the favorability of the opinion others have of them by engaging in more positive self-promotion, which has the opposite of the intended effect. read more