Loud music can make you drink more, in less time, in a bar
Monday, July 21, 2008 - 22:21
in Mathematics & Economics
Commercial venues are very aware of the effects that the environment – in this case, music – can have on in-store traffic flow, sales volumes, product choices, and consumer time spent in the immediate vicinity. A study of the effects of music levels on drinking in a bar setting has found that loud music leads to more drinking in less time.