Marketing professor says online shopping will look something like Second Life in the future
Thursday, February 19, 2009 - 12:35
in Mathematics & Economics
For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet. A Kansas State University marketing professor said consumers can expect that some of the disadvantages of online shopping will disappear as retailers adapt models from Second Life.