What the heck is it? Consumers can be primed to understand hybrid products
Monday, February 23, 2009 - 18:21
in Physics & Chemistry
Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal of Consumer Research discovered a technique for helping consumers make sense of the ever-changing product landscape.