Legal loophole exposes Canadians to drug advertising banned in US: UBC research

Wednesday, May 27, 2009 - 10:21 in Psychology & Sociology

A legal loophole is counteracting Canada's ban on direct-to-consumer drug advertising and has exposed Canadians to more than $90 million worth of ads, including those for drugs with life-threatening risks, according to a study by UBC researchers.

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