'Shortcuts' of the mind lead to miscalculations of weight and caloric intake
Monday, June 15, 2009 - 14:07
in Psychology & Sociology
Psychologists at the University of Pennsylvania have identified a cognitive shortcut, or heuristic, they call "Unit Bias," which causes people to ignore vital, obvious information in their decision-making process, points to a fundamental flaw in the modern, evolved mind and may also play a role in the American population's 30 years of weight gain.