Highlighting racial disparities increases coverage and effectiveness of health news

Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to reach audiences, a new University of Missouri study published in Public Relations Review has found that highlighting racial disparities in news releases increases coverage of health stories in black newspapers, which can improve health outcomes in populations at-risk for disparities.

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