Quitline messages that stress benefits of quitting may improve smoking cessation
Thursday, January 7, 2010 - 19:14
in Psychology & Sociology
Smokers who received gain-framed messaging from quitline specialists (i.e., stressing the benefits of quitting) had slightly better cessation outcomes than those who received standard-care messaging (i.e., potential losses from smoking and benefits of quitting), according to a new study published online January 7 in the Journal of the National Cancer Institute. Researchers also established that quitline specialists can be trained to provide gain-framed messaging with good fidelity.