Quitline messages that stress benefits of quitting may improve smoking cessation

Smokers who received gain-framed messaging from quitline specialists (i.e., stressing the benefits of quitting) had slightly better cessation outcomes than those who received standard-care messaging (i.e., potential losses from smoking and benefits of quitting), according to a new study. Researchers also established that quitline specialists can be trained to provide gain-framed messaging with good fidelity.

Read the whole article on Science Daily

More from Science Daily