Study: Celebrity endorsements do not help political candidates
Monday, April 26, 2010 - 10:20
in Psychology & Sociology
If you're running for office - and want to shore up support from young voters - you want Hollywood's support, right? Wrong. Two new studies from North Carolina State University show that young voters are not swayed by celebrity endorsements of political candidates - and sometimes voters like the candidate less as a result of receiving a celebrity's endorsement.