Power outage: A loss of social power distorts how money is represented
Monday, June 7, 2010 - 16:11
in Psychology & Sociology
Retail therapy can soothe the defeat of losing a major client, the rejection of not getting a promotion or even the embarrassment a high-powered executive might feel after receiving a speeding ticket. Spending money to uplift a damaged ego provides more than comfort; it restores the equilibrium of what lies at the foundation of Western culture - power and social hierarchy.