Inconspicuous consumption: Insiders vs. outsiders

Monday, June 21, 2010 - 17:30 in Mathematics & Economics

Why would a consumer spend $10,000 on a handbag that doesn't identify the brand, when most observers would confuse it with a $50 alternative? A new study in the Journal of Consumer Research finds that high-end consumers don't always want their consumption to be conspicuous.

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net