Many textile and apparel firms misrepresent identity, suffer financially, study finds
With the fragmentation and globalization of the U.S. textile and apparel industry, business activities and roles have changed, impacting their organizational identity. The evolving organizational identity of these firms has created many questions as to how it affects the businesses financially. Now, a researcher at MU has explored how U.S. textile and apparel firms describe themselves as organizations and how those descriptions compare to U.S. Census Bureau industry classifications.Jung Ha-Brookshire, an assistant professor in the Textile and Apparel Management department in the College of Human Environmental Sciences at the University of Missouri, found that 67 percent of textile and apparel firms misrepresent themselves to the public. In her study, Ha-Brookshire examined the websites of nearly 800 textile and apparel firms to determine how each firm was identified itself.