Consumers willing to pay more for locally grown apples

A 2008 study found that organic apples represented 4.6% of total apple sales in the United States, up from 3.5% in 2007. In Vermont, apples have been the most important fruit crop for many years, playing an important role in the state's economy -so important, in fact, that apples were named the state's official fruit in 1999. Vermont apple growers, facing a host of challenges such as increasing production costs and intensifying competition from imported apples, are looking for ways to succeed in the emerging organic food market.

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