From obscurity to prime time: Viral political videos can spring from non-political sites
Saturday, October 23, 2010 - 05:40
in Biology & Nature
What's the mechanism that makes a political video go viral? What causes a video clip to spread from a few people to millions, sometimes in a matter of hours? Is it a top-down process led by elite gatekeepers or bottoms up, driven by people at the grass roots? And how do blogs affect the life cycle of a viral video?