Research examines key qualities that voters expect in their presidential candidates

What are the key characteristics that voters consider when they're choosing their candidate for president? New research led by Judith Trent, a professor of communication at the University of Cincinnati, yields some surprising findings from surveys from the 2008 primary campaign in New Hampshire – a historic campaign in itself because of the diverse demographic characteristics of some of the leading contenders. The top ideal quality picks are a candidate's honesty and willingness to talk about the challenges affecting the nation.

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