Ringing up sales on smartphones

As the holiday season and "Black Friday" approach, consumers will be looking for deals in the still struggling economy. Online shopping has become popular with many customers, and now a new technology enables them to make purchases on their mobile phones. In this Q&A, Gloria Barczak, professor of marketing in the College of Business Administration, looks at the advantages and disadvantages for consumers using these shopping applications.

Read the whole article on Physorg

More from Physorg