Nonprofit health organizations increase health literacy through social media

Wednesday, May 4, 2011 - 10:02 in Psychology & Sociology

As the presence of social media continues to increase as a form of communication, health organizations are searching for the most effective ways to use the online tools to pass important information to the public. Now, researchers at the University of Missouri have found that nonprofit organizations and community groups appear to be more actively engaged in posting health information and interacting with the public on Twitter than other types of health-related organizations, such as health business corporations, educational institutions and government agencies.

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