Study shows voter turnout can be increased with simple word change
Tuesday, July 19, 2011 - 08:30
in Psychology & Sociology
(PhysOrg.com) -- A new study by social psychologist Christopher Bryan and his colleagues at Stanford University shows just how easily people can be manipulated using their own vanity; by doing nothing more than changing the word "vote," to "voter," on a survey, Bryan et al, have demonstrated that it's possible to increase voter turnout in real-world elections. The team has published their results in the Proceedings of the National Academy of Sciences.
