Deep male voice helps women remember

Monday, September 12, 2011 - 10:30 in Psychology & Sociology

Men take note: If you want women to remember, speak to them in a low pitch voice. Then, depending on what they remember about you, they may or may not rate you as a potential mate. That's according to a new study by David Smith and colleagues from the University of Aberdeen in the UK. Their work shows for the first time that a low masculine voice is important for both mate choice and the accuracy of women's memory. The research is published online in Springer's journal, Memory & Cognition.

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