'Nerdy' mold needs breaking to recruit women into computer science

The 'computer nerd' is a well-known stereotype in our modern society. While this stereotype is inaccurate, it still has a chilling effect on women pursuing a qualification in computer science, according to a new paper by Sapna Cheryan from the University of Washington in the US, and colleagues. However, when this image is downplayed in the print media, women express more interest in further education in computer science. The work is published online in Springer's journal, Sex Roles.

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