Doing research in the pub: Researchers study how orders are placed at the bar
Dim lighting, a jumble of conversations, and loud music: bar staff have to master numerous challenges when serving their customers. In a crowded place, they have to identify who would like to place an order and who does not. A Bielefeld research team analysed how the body language of the potential customer helps the bartenders to achieve this. The team found that real-life observations were at odds with the widespread belief that customers wave for signalling that they would like to order a drink. Analysing the real-life data showed that it is crucial how customers position themselves at the bar counter. These findings were integrated in the 'brain' of the robotic bartender James. The Bielefeld scientists published their study in the online research journal Frontiers in Psychology.