Researching Facebook business: What organizations need to know about social media relationships

Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. But what happens to the relationship between business and consumer when a user "unfriends"? Writing in the International Journal of the Business Environment, Christopher Sibona and Steven Walczak of The Business School, at the University of Colorado Denver, USA, have found that there are many online and offline reasons why a person might "unfriend" another party.

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