Researching Facebook business: The business of 'unfriending'

Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. But what happens to the relationship between business and consumer when a user 'unfriends'? Researchers have found that there are many online and offline reasons why a person might 'unfriend' another party. The team has examined these factors and offer insights into how virtual business relationships might be sustained and promoted.

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