Researchers say ovulation alters women's economic decisions

For approximately one week every month, millions of women change their economic behavior and become more focused on their social standing relative to other women. According to new research from The University of Texas at San Antonio (UTSA) and the University of Minnesota's Carlson School of Management, the ovulatory cycle alters women's behavior by subconsciously motivating them to outdo other women. This research could have important implications for marketers, consumers and researchers.

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