Adverts on the road could be a distraction for drivers

Wednesday, September 3, 2014 - 05:30 in Mathematics & Economics

People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second to be distracted, so what if drivers now have to contend with adverts on the actual road surface?

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