Intel is linking into fashion with MICA bracelet
Wait, that Intel? The chipmaker is involved in a bracelet to retail at Barneys? Yes, because retail ties in with wearables; women in office settings will look for accessories beyond fitness bands and sensor-filled socks; and Intel is casting ropes around new market opportunities beyond chips for PCs. Intel is stepping into the women's fashion marketplace on the high end with MICA, a bracelet with a curved sapphire touchscreen display and semiprecious gems. MICA stands for My Intelligent Communication Accessory. The bracelet was developed from a partnership between Intel, Opening Ceremony and Barneys. The Intel-engineered bracelet will be available by the holidays at Barneys New York and Opening Ceremony stores, reported CNET on Wednesday, and will be priced under $1,000.