How 5-star online customer reviews can backfire
Tuesday, August 2, 2016 - 10:31
in Mathematics & Economics
It may be counterintuitive, but the more positive online reviews a product gets may actually lead to a net negative profit for the retailer. That's the conclusion of new research by a team of marketing experts from a Dutch and a German university that will be published in the September 2016 issue of the Journal of Retailing.