Framing Technique Can Be Used As a Public Relations Strategy in Cases of Sexual Assault
Wednesday, August 27, 2008 - 11:56
in Psychology & Sociology
In Spring 2006, when three White Duke University lacrosse players were charged with raping a Black female student from nearby North Carolina Central University, Duke University officials framed the crisis in terms of institutional reputation rather than the rape issue at hand. In a new study published in the journal Communication, Culture & Critique, Barbara Barnett of Kansas University reports on her qualitative textual analysis of public relations materials published by Duke from March 24, 2006 through June 18, 2007. read more